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ROADMAP TO ENTREPRENEURSHIP

Master business skills through hands-on lessons

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Every lesson unlocks new game features & real-world skills

Phase 1: Killer Core Product
Phase 2: The 3 Rules
Phase 3: Signature Flavors
Phase 4: Add-Ons
Phase 5: Customer Innovation
Phase 6: Quality Control
Phase 7: Packaging
Phase 1: 3 Ways to Price
Phase 2: Charm Pricing
Phase 3: Anchoring
Phase 4: Bundle Pricing
Phase 5: Reading Demand Signals
Phase 6: Payment Psychology
Phase 7: Testing & Tracking
Phase 8: Premium Pricing
Phase 1: The Basics
Phase 2: Reading Demand
Phase 3: Matching Supply
Phase 4: Scarcity
Phase 5: Price Changes
Phase 6: Two Big Mistakes
Phase 7: Forecasting
Phase 1: What Inventory Actually Means
Phase 2: The Master Shopping List
Phase 3: Where Real Money Gets Saved
Phase 4: Storage & Freshness Rules
Phase 5: The Daily Inventory Checklist
Phase 6: The Par Stock Trick
Phase 7: Waste Tracking
Phase 1: What Marketing Actually Is
Phase 2: Your Brand Identity
Phase 3: Impossible to Ignore
Phase 4: Free Marketing
Phase 5: Location Marketing
Phase 6: Social Proof
Phase 7: Promotions
Phase 8: Digital Marketing
Phase 1: The Perfect Setup
Phase 2: Station Design That Doubles Speed
Phase 3: Roles When You Have Help
Phase 4: The 30-Second Customer Rule
Phase 5: Opening & Closing Checklists
Phase 6: Energy & Heat Management
Phase 7: Daily Debrief
Phase 1: The Secret Weapon
Phase 2: The First 10 Seconds
Phase 3: Magic Words
Phase 4: Reading the Customer
Phase 5: Handling Complaints
Phase 6: Little Touches
Phase 7: Cleanliness & Speed
Phase 8: Getting Feedback
Phase 1: The Mindset
Phase 2: The 3-Second Greeting
Phase 3: The Free Sample Trick
Phase 4: The Assumptive Close
Phase 5: Upselling & Cross-Selling
Phase 6: Handling Objections
Phase 7: Scarcity & Urgency
Phase 8: Body Language
Phase 9: Closing Fast
Phase 1: Sales Is Helping, Not Pressuring
Phase 2: The Perfect Greeting
Phase 3: Understanding Customer Needs
Phase 4: Your Simple Sales Script
Phase 5: Handling “No” Like a Pro
Phase 6: Upselling Without Being Pushy
Phase 7: Closing the Sale
Phase 1: Cash Flow in Plain English
Phase 2: The Seed Money System
Phase 3: Daily Cash Flow Checklist
Phase 4: Never Spend Tomorrow's Money Today
Phase 5: Handling Big Expenses
Phase 6: Digital Cash Flow
Phase 7: The Weekly Cash Flow Review
Phase 1: What KPIs Actually Are
Phase 2: The 5 Lemonade Stand KPIs You Must Track
Phase 3: Simple Tracking Tools
Phase 4: Spotting Patterns in Your Numbers
Phase 5: Testing Tiny Experiments
Phase 6: Weekly Review Habit
Phase 7: Turning Data Into Action
Phase 1: Time Is Your Most Limited Resource
Phase 2: The Weekend Schedule That Wins
Phase 3: The Weekly Planning Session
Phase 4: The Night-Before Checklist
Phase 5: Zero Wasted Minutes During Operations
Phase 6: Energy Management
Phase 7: The 80/20 Rule in Action
Phase 1: Your Brand Is More Than a Logo
Phase 2: Name, Colors, and Logo That Fit
Phase 3: Your Origin Story
Phase 4: Your Brand Voice (How You Talk)
Phase 5: Making Every Detail Match
Phase 6: Storytelling in Every Interaction
Phase 7: Evolving Your Brand Over Time
Phase 1: Negotiation Is Just Smart Talking
Phase 2: The 3 Golden Rules
Phase 3: Negotiating Supplies
Phase 4: Location & Permission Negotiation
Phase 5: The Flinch & Silence Trick
Phase 6: Win–Win Phrases That Work
Phase 7: When to Walk Away
Phase 1: Why You Need a Team (Even at Age 8)
Phase 2: Picking the Right People
Phase 3: Clear Roles Every Single Day
Phase 4: The 2-Minute Pre-Open Huddle
Phase 5: Motivating Without Being Bossy
Phase 6: Handling Drama or Laziness
Phase 7: The Post-Close Debrief (5 Minutes)
Phase 1: When You’re Ready to Stop Doing Everything Yourself
Phase 2: The 3 Types of “Employees” for a Kid/Teen Business
Phase 3: How to Find People
Phase 4: The 15-Minute Interview
Phase 5: Training That Takes 30 Minutes
Phase 6: Pay, Rules, and Motivation
Phase 7: Firing (Yes, Sometimes You Have To)
Phase 1: Everyone You Meet Is a Potential Connection
Phase 2: The 3 Types of People You Need
Phase 3: Asking for Spots with Confidence
Phase 4: Turning Customers Into Superfans
Phase 5: Partnering With Other Kids & Businesses
Phase 6: Becoming the Local Hero
Phase 7: The Follow-Up Game
Phase 1: What “Raising Capital” Really Means
Phase 2: The Friends & Family Round
Phase 3: Crowdfunding (GoFundMe / Kickstarter)
Phase 4: Bank Loans & Kid Credit
Phase 5: The Investor Pitch Script
Phase 6: Equity vs Debt
Phase 7: Free Money Sources
Phase 1: Think Bigger — What “Scaling” Actually Means
Phase 2: Systems — The Secret to Growing Fast
Phase 3: Delegation — Training Helpers to Run Your System
Phase 4: Expanding to New Locations
Phase 5: Brand Power — Growing Awareness Everywhere
Phase 6: Growing Through Feedback & Data
Phase 7: Becoming a Real Brand — Your Future Growth Plan
Phase 1: Why Go Digital
Phase 2: Pre-Orders & Delivery
Phase 3: Selling Bottled or Mix Online
Phase 4: Merch That Prints Money
Phase 5: The Simple Online Store (Free)
Phase 6: Email/Text List Goldmine
Phase 7: Content That Sells
Phase 1: What IP Actually Is for a Kid Business
Phase 2: Free Protection You Get Automatically
Phase 3: Poor Man’s Trademark (Works Shockingly Well)
Phase 4: Real Trademark (Ages 16+ or with Parent)
Phase 5: Protecting Recipes & Secrets
Phase 6: Spotting Copycats & What to Do
Phase 7: Licensing (Making Money Off Your IP)
Phase 1: The Big Idea in Kid Language
Phase 2: Scarcity & Choice
Phase 3: Incentives Rule Everything
Phase 4: Elasticity – How Sensitive People Are
Phase 5: Competition & Market Types
Phase 6: Diminishing Returns
Phase 7: Real-World Micro Examples
Phase 1: Macro = The Whole Economy
Phase 2: Inflation – When Everything Costs More
Phase 3: Interest Rates & Money in People’s Pockets
Phase 4: Recessions vs Booms
Phase 5: Seasonal Economy (Your Macro)
Phase 6: Supply Shocks
Phase 7: Reading the Macro Tea Leaves
Phase 1: Doing the Right Thing When No One’s Watching
Phase 2: Truth in Advertising
Phase 3: Fair Treatment of Helpers & Customers
Phase 4: Pricing Honesty
Phase 5: Social Responsibility — The Feel-Good Superpower
Phase 6: Handling Mistakes the Right Way
Phase 7: Long-Term Reputation
Phase 1: The Big Risks for a Lemonade Stand
Phase 2: Weather Risk Plan
Phase 3: Money Safety Rules
Phase 4: Health & Safety Basics
Phase 5: People Risks
Phase 6: Legal & Complaint Risks
Phase 7: The Emergency Fund
Phase 1: Most Places Love Kid Lemonade Stands
Phase 2: Checking Your Local Rules in 5 Minutes
Phase 3: When You Actually Need Paperwork
Phase 4: Safe Setup Rules Almost Everywhere
Phase 5: Sign Rules That Get You in Trouble
Phase 6: Handling a “Shut Down” Moment Calmly
Phase 7: Liability & Keeping People Safe
Phase 1: Crises Happen to Everyone
Phase 2: The 5 Most Common Lemonade Crises & Fixes
Phase 3: The 3-Step Crisis Rule
Phase 4: The Pivot – When Life Gives You Lemons… Change the Whole Game
Phase 5: Build Your “Oh Crap” Kit
Phase 6: Turn Crises Into Wins
Phase 1: Every Business Eventually Ends (or Changes)
Phase 2: The Clean Shutdown
Phase 3: Sell the Whole Business
Phase 4: Hand It Off to Siblings/Friends
Phase 5: Turn It Into Passive Income
Phase 6: The Victory Lap
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Lessons Completed